Cold pressed juice is made using a hydraulic press that extracts juice from fresh fruits and vegetables. Unlike traditional methods that rely on high-speed spinning blades which generate heat (and often destroy nutrients in the process), the cold-pressing technique operates without heat – keeping essential vitamins, minerals, and enzymes intact.
The result? A juice that’s richer in nutrients, tastes noticeably fresher, and has a longer shelf life than conventionally made juice.
Whether you drink it to fuel your mornings, boost your workout recovery, or nourish your body, cold pressed juice prioritises quality over quantity.
What Are the Benefits of Cold Pressed Juice?
1. Retains Maximum Nutrients
Cold pressed juice benefits stand out primarily thanks to its nutrient retention. Unlike juices made with heat, cold pressed juice preserves delicate vitamins (like Vitamin C) and enzymes that are otherwise destroyed in the conventional juicing process.
2. Packed with Freshness
Cold pressed juice tastes exactly like the produce it’s made from – fresh, vibrant, and straight-from-the-vine. Thanks to the absence of heat, you get bold, natural flavours with every sip.
3. Improved Digestibility
Pressed juice is free from pulp and fibre, making it easier for your body to absorb nutrients quickly. It’s like a shot of energy for your system without needing to digest solids.
4. Customisable to Your Needs
Cold pressed juice can be tailored to specific health goals – whether it’s boosting immunity with citrus fruits, detoxifying with leafy greens, or energising with a zesty mix of fruits and veggies.
5. Supports a Healthier Lifestyle
For those trying to eat more produce but struggling to get their recommended daily intake, cold pressed juice offers an easy, delicious alternative. Plus, it can be a fantastic way to introduce kids (or picky adults) to a variety of fruits and vegetables.
The Cold Pressed Juice Process
One of the reasons cold pressed juice is so highly regarded is the meticulous process behind its creation. Here’s a quick breakdown of how it goes from farm to bottle:
Step 1: Handpick Fresh Ingredients
Cold pressed juice only uses the best. Fruits and vegetables are handpicked, often sourced from local and sustainable farmers to ensure maximum freshness and flavour.
Step 2: Wash and Prep
The produce is carefully washed, peeled, and prepared, ensuring every piece is spotless and ready for juicing.
Step 3: The Hydraulic Press
Once prepped, the ingredients are placed into a hydraulic press. Here, a slow and steady squeezing action extracts the juice without any added heat – keeping nutrients alive and well.
Step 4: Bottling and Chilling
After the pressing is complete, the juice is bottled and chilled immediately to preserve its quality. It’s often delivered fresh or flash-pasteurised to extend shelf life naturally, without preservatives.
Proudly supporting local Aussie producers, many cold pressed juice brands such as Market Juice prioritise using fresh, clean ingredients for every bottle.
How is Cold Pressed Juice Different?
If you’ve enjoyed a standard juice before, you might be wondering – isn’t juice just juice? Not quite. Here’s how cold pressed juice compares to the more common pasteurised juice:
|
Cold Pressed Juice |
Traditional Pasteurised Juice |
|
Made without heat, preserving nutrients |
Made with heat which destroys enzymes |
|
Retains the natural flavour and texture |
Flavour may taste flat or overly sweetened |
|
Typically raw, fresh, and perishable |
Uses preservatives to extend shelf life |
|
Contains no additives – just pure produce |
May include artificial flavours or sugars |
When you drink cold pressed juice, you’re consuming something as close to the original fruit or vegetable as possible – no fillers, no fluff, just pure goodness.
Why Choose Cold Pressed Juice?
At its core, cold pressed juice represents more than just a beverage. It champions simplicity, quality, and the art of slowing down to enjoy life’s natural gifts. But why should you choose it over other juices?
- Health-Conscious Appeal: It aligns with a balanced, nutrient-dense lifestyle and supports wellness goals holistically.
- Sustainability: Many brands are committed to eco-friendly practices, including sourcing local, sustainable ingredients and using biodegradable packaging.
- Rich Taste Experience: From the tartness of a citrus blend to the earthy depth of leafy greens, cold pressed juice offers an elevated taste you won’t forget.
- Transparency: What you see is what you get. No hidden sugars, no unnecessary ingredients – just pure juice and nothing else.
Cold pressed juice lets you feel good inside and out, knowing you’re nourishing your body while supporting the planet.
How Long Does Cold Pressed Juice Last?
One of the most commonly asked questions is, How long does cold pressed juice stay fresh?
The shelf life can vary depending on whether it’s been treated with High-Pressure Processing (HPP). On average:
- Without HPP: It should be consumed within 2–3 days.
- With HPP: The shelf life can stretch to around 5–7 days, while keeping the flavour and nutrients intact.
To enjoy the juice at its best, always keep it refrigerated and finish it as soon as possible after opening.
Pro tip: Always check the "use-by" date on the bottle before drinking!
Start Your Cold Pressed Juice Journey
Whether you’re new to the world of cold pressed juice or already a fan, every bottle offers an opportunity to explore fresh, nutrient-packed flavours while supporting high-quality produce.
Still have questions about cold pressed juice or want to find your new favorite flavour? Explore local options near you, or look for brands that focus on sustainability and quality. For a vibrant, healthy addition to your lifestyle, you truly can’t go wrong with cold pressed juice. Cheers to better health—one sip at a time!
